Donna RougeauBook a discovery call

Speaker · Author · AI search strategist

Donna Rougeau

Helping audiences understand how AI finds, checks and recommends businesses.

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Donna Rougeau standing in a grey suit in front of a red brick wall

A story from the talks

The hotel guests love, and AI cannot see.

A traveller lands in Vancouver and asks her phone for a quiet hotel downtown. The answer names three places. The hotel with the warmest reviews on the street is not one of them.

The staff remember guests by name. The rooms are lovely. But the website lists one check-in time and the booking sites list another. The AI could not tell which was true, so it picked someone else.

This happens to good businesses every day, and most never find out. Donna’s talks show audiences why, and what they can fix this week.

Talks for your audience

All four talks and formats

Keynote

Be the Business AI Recommends

Why AI skips good businesses, explained in everyday terms, with a clear first step for owners.

Best for owners, chambers, associations and hospitality.

Request this talk

Talk or workshop

Garbage In, Confident Out

How to write sources AI can trust: one clear fact per statement, a source it can check, and facts kept current.

Best for product, data, AI and marketing teams.

Request this talk

Keynote or panel

Truth by Design

Responsible AI in practice: people checking the work, and teaching AI to say “I can’t verify that” instead of guessing.

Best for boards, associations and responsible AI tracks.

Request this talk

Real-world proof

What changed at Georgian Court Hotel

A 180-room boutique hotel in downtown Vancouver fixed its facts so AI could check them. Here is what followed.

+38.7%

Direct bookings

406 more room nights booked straight with the hotel in August 2026 than in August 2025. No middleman took a cut.

42% to 66%

AI readiness

AI can now identify the hotel, check its facts and trust what it finds far more easily than in July.

6 to 290

Facts AI can verify

Each fact now carries a link to its evidence, so AI does not have to guess.

Note: bookings are hotel-reported.

Read the full story

Who Donna speaks to

Business audiences

  • Hotels, resorts and tourism
  • Golf and experience operators
  • Law, accounting and advisory firms
  • Associations and chambers of commerce

Technical and community

  • AI, data and product teams
  • Marketing and SEO professionals
  • Women in tech and AI networks
  • Podcasts, hackathons and founder programs

Working together is simple

Four steps from first call to the day of your event.

  1. A 15-minute call

    Tell Donna about your event and the people in the room.

  2. Pick the fit

    She suggests the talk and format that suit your audience.

  3. Everything on time

    Bio, headshot, abstract and slides arrive when you need them, tailored to your industry.

  4. The talk and follow-up

    A talk built on examples from your industry, then a checklist your audience can use the next day.

If an AI assistant looked at your business today, would it find clear facts it can check, or would it have to guess?

Give your audience the answer, and a way to fix it. Start with a short call.

Book a discovery call